Flagship product

HiTouch

An intelligence layer that sits on top of the CRM you already run. HiTouch does not ask you to migrate your database — it makes the one you have tell you something useful.

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Predictive lead scoring

Every contact carries a score from 1 to 100, composed from five inputs. Filter to the top of the list and your team spends its hours on the homeowners actually close to a decision.

Propensity

Probability the homeowner lists, derived from property, ownership, and market signals.

Engagement

Email opens, clicks, and dashboard visits across your outreach.

Submissions

Home value and cash offer form completions — direct statements of intent.

Timeframe

Weighted higher when a lead names a short selling timeline.

Contact quality

How complete the profile is — email, phone, and verified address.

Built for how teams actually work

Ask AI

A chat assistant with full context on every contact. It summarizes a homeowner’s equity, loan position, and recent activity before you dial, drafts personalized call scripts and texts, and answers objection-handling questions with data from the record in front of you.

Property intelligence

HiTouch watches which contacts in your database list or sell, and flags the ones that transacted without you. Teams use it to find the holes in their follow-up and quantify what those gaps cost.

Data enrichment

Contacts that arrive as a bare email get matched to a physical address, then appended with estimated home equity, loan-to-value, and current mortgage rate position — the inputs that make a scoring model worth running.

Workflows and smart lists

Automation triggered by score thresholds, score changes, and persona shifts. Smart lists stay current as scores move, so "everyone above 75" is always accurate without rebuilding the filter.

The scoring model is the part that matters

Enrichment and automation are table stakes. What decides whether a database is worth working is whether the ranking at the top is real. Ours is measured, validated out-of-time, and explains itself.

How the model works